What is in a name?

While driving around Georgia this weekend, I saw a large building sporting a huge sign "CITN". When I was about a mile away the name came into view "Church in the Now". It got me thinking that since we are in this stragetic planning phase, should we consider something a bit more audacious for Tenth. We could keep our initials: Time's Pressing; Terrific Preaching; Timeless Precepts... (Told you I have random thoughts.)

"Wherever you are, be all there. Live to the hilt every situation you believe to be the will of God." Jim Elliott